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DIGITAL CAMPUS 2014 SET TO EMPOWER DIGITAL PASSION AMONGST MALAYSIAN YOUTHS

From Gaming to Animation and Robotics to IT, the Three-Day Landmark Event Will Open Young Eyes to the Immensely Growing Career Opportunities Within Digital Technology Industries.

Bandar Sunway, Wednesday, 20 August 2014 - Organised by Malaysian non-profit organisation Youth On Unity (Y.O.U.) in collaboration with the Ministry of Youth and Sports and Ministry of Education, the pioneering digital technology and cyber gaming event for Malaysian youths, Digital Campus 2014, is all set to take place from 3 to 5 October 2014 at the Sunway Pyramid Convention Centre.

The announcement ceremony was held today at the Sunway Resort Hotel & Spa and was officiated by Encik Mohd Nazifuddin Bin Dato’ Sri Mohd Najib, the Chairman of Y.O.U.

The first event of its kind in Malaysia, Digital Campus 2014 (DC2014) is a multi-tier initiative consisting of activities focusing on digital education, e-gaming and workshops for Malaysian youths where innovation, creativity, digital entertainment and education are brought together under one roof.

The key objectives of the event are four pronged – to educate youths in embracing growing job opportunities in the field of technology, to promote innovation by bridging youths and industry, to inspire action amongst youth by imparting useful knowledge in their areas of interest and to help youths connect with other youths in order to build their awareness of cyber wellness, morals and ethics.

“Y.O.U. is delighted to be launching the Digital Campus 2014. Our ambition is to ignite the spirit of our youths through education and technovation, sports, music & culture, charity, and going green as well as interactive digital experiences. We want to continue to inspire and encourage young people to pursue their passions, direct their creativity and realize their dreams,” said Encik Nazifuddin during the announcement.

With an event area spanning 3,000 square meter, the event is expected to draw more than 100,000 youths and young adults over its three day run and will feature a wide array of activities that are aimed at bringing together young people through their shared passion for gaming, animation, digital and IT education, and robotics.

Workshops or talks will feature a host of prolific international speakers and industry leaders, including representatives from Google, the National Robotics Engineering Center in Pittsburgh (USA), Kelly Obarski’s title – STEM Program Director, iCarnegie Global Learning Inc., and others.

Robothon, an annual nationwide robotics competition, will see some 50 teams of 150 students battle out for titles in respective categories, while there will also be special showcases by Asia Pacific Digital Arts Association and the Beijing Animation Alliance.

Cyber gaming competitions will be a major pull factor for the event, and with the World Cyber Games (WCG) ceasing operations this year, DC2014 is a timely effort to engage local gamers and proffer an alternate platform for gaming communities to congregate, bond and host friendly competitions.

Top games such as Dota 2, Mission Against Terror (M.A.T.) and Strife will be featured at DC2014, as organisers aim to nurture the growth of the local gaming community and generate more interest in Malaysia’s gaming scene.

Educational competitions will also take main stage at DC2014, with the top 3 winners of Robotics Virtual World, a competition involving the participation of 100 schools and universities throughout Malaysia, being broadcasted during the event.

Foraying into the exciting field of digital animation, DC2014 will feature a Digital Art competition showcasing the best techniques and skills within the industry, including visual effects such as anime and 3D animation.

CyberSecurity Malaysia, with the support of the Ministry of Science, Technology and Innovation (MOSTI), will also hold a Cyber Awareness talk in an effort to promote the proper use of information and technology in the 21st century.

To provide further exposure and bridge burgeoning talents with growing industry demand, organisers have provided trade booths for digital industry players, universities and game developers to create local industry presence during the event.

Opening hours for the event are slated for 10am – 8pm daily, although organisers may delay closing times on Saturday and Sunday. For more information on Digital Campus 2014, please log on to www.digitalcampus.com.my.


ABOUT Y.O.U.

Youth On Unity (Y.O.U.) is a non-profit organisation founded by Mohd Nazifuddin Bin Dato’ Sri Mohd Najib and is dedicated to the social, educational and physical development of young people in Malaysia today.

Through a wide-ranging set of activities and youth development programmes, Y.O.U. aims to nurture and promote the awareness of culture, skills, environment, health, social welfare and patriotism, while rebuilding the capacity of Malaysian youth to appreciate themselves as unique and special individuals, understand diversity in society, recognize the spirit of togetherness and employ personal leadership in upholding unity.

ABOUT DIGITAL CAMPUS 2014

Digital Campus is a multi-content initiative spearheaded by the Malaysian non-profit organisation – Youth On Unity (Y.O.U.). The event consists of activities focusing on digital education, e-gaming and workshops for the youth in Malaysia, where innovation, creativity, digital entertainment, and education are brought together under one roof. With the mission to bridge today’s youth to the creative and innovative industry, the event aims to integrate the youth with the industry through fun and educational activities.

MEDIA ENQUIRIES

For Youth On Unity (Y.O.U.)

  • Hafizah Aina (03) 8994 9277, ext 127;
  • Arief Irsyad (03) 8994 9277, ext 130;
  • Miza Abdulah (03) 8994 9277, ext. 127;